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Tag: work communications

5 Important Digital Tools for Small Businesses

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Starting a small business is daunting to say the least.

Picture this: a great idea for a business pops into your head one day. 

Ready to launch now? Absolutely yes. 

After months of hard work, you finally launch your business in high spirits. Then as your business grows, you are hit with an ever-growing mountain of things to do; from managing your employees to finances and every little detail in between. You are feeling overwhelmed and wondering how you will ever get on top of this mountain. 

No worries, we’ve got you. 

We know you’re extremely busy running your business so here are 5 of the most useful digital tools you can take advantage of: 

 

Communication tools:

Communication is the key to any successful relationship whether that be with your employees or your customers. To help with this you could get… 

 

  • Devyce – 2 numbers, 1 phone

Devyce is a cost-effective and sustainable digital solution to the work phone. 

It allows you to have an additional phone number on your phone to use for work communications. On average phones are replaced every two years [1] and each phone during its lifetime can create up to 110kg of CO2 per year [2]. Eliminate the use of a second phone and get Devyce. 

Another great feature of Devyce is the team management portal for you to monitor and manage your employee call activity and quickly access call logs. 

 

We know what you’re thinking, having your work communications operating on your personal phone might disrupt your personal life (or vice versa) however Devyce also has a handy ‘do not disturb’ feature where you can turn off work notifications to keep a healthy work life balance.

All these features make Devyce a great telecommunications tool for your small business! 

  • FreshDesk – A customer service software for your website 

Maintaining an open line of communication with your customers can be harder than it seems. 

Customers will reach out to customer support through multiple channels. This can become difficult to keep track of so let FreshDesk ‘delight your customers with effortless customer service’. 

 

Financing tools:

One of the top reasons why startups/small businesses fail is a lack of cash or failure to raise new capital. [3] Sounds pretty obvious right? However, many business owners struggle to manage their finances and budgeting. 

Don’t worry, you don’t need to be a financial expert to be able to start your own business (even accountants struggle with the papers sometimes). There are many digital tools to assist you. Spendesk being one of them. 

  • Spendesk – A 7-in-1 spend management tool 

Spendesk encourages smarter spending decisions by providing:

  • A management platform where you can view and manage spending from company cards 
  • Review and pay invoices
  • Track expenses
  • Generate financial reports
  • Automate accounting
  • Create and optimise budget plans for your business

Make smarter money decisions, budget better and stay on top of your finances with Spendesk. 

 

Marketing tools:

Developing a solid marketing plan and creating great content for it is one of the key reasons for success for many businesses. 

  • BuzzSumo – an all in one content marketing tool 

BuzzSumo is a hub platform where you can:

  • Discover and research new content ideas
  • Find relevant influencers to work with 
  • Industry trend updates
  • Develop your content strategy and create compelling content
  • Analytics for content engagement

This all inclusive platform is great for industry trend research, allowing you to create and optimise your content marketing strategy. 

 

  • Buffer – social media management tool 

Buffer is a great tool for starting out with social media management as it offers a clear and easy to navigate platform for:

  • Creating and scheduling social media posts
  • Accessing all your social media messages across all platforms in one inbox
  • Social media analytics 

All of these features are great for effective communication with your audience, learning more about their preferences in regard to your business and utilising new insights to optimise your services and marketing plan. 

So, will you be using any of these digital tools? Feel free to head to our socials to share your business story and what digital tools you’re currently using! 

 

References:

[1]

https://www.bbvaopenmind.com/en/science/environment/the-hidden-environmental-toll-of-smartphones/#:~:text=Smartphones%20generate%20more%20greenhouse%20gases,the%20energy%20sector%20and%20transportation.

[2]

https://www.eea.europa.eu/publications/europe2019s-consumption-in-a-circular/benefits-of-longer-lasting-electronics

[3]

https://www.cbinsights.com/research/startup-failure-reasons-top/

How the pandemic affected work communications and how to navigate the new ways of communication

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When we were hit with the pandemic in 2020, almost everyone had to adopt remote working. Now as we ease back into living post pandemic, fundamental changes have happened to our ways of living – one of the most prominently affected being work communications. 

Navigating the new ways of communication can be hard so here are some ways you can overcome these challenges:

 

More digital communication = changing how we communicate face to face 

 

Companies quickly utilised digital communication tools like Zoom or Teams to facilitate video conferencing alongside various other softwares. Even now as we return to offices, digital communication is the new norm for many people. 

 

46% of workers found it more challenging to communicate with one another as a result of the pandemic [1]. 

 

Digital communication tools have blurred communication boundaries and taken the “human” aspect out, impacting how we interact with one another. To overcome this you could:

  • Ensure phone calls with clients are quickly handled and directed to the right people within the company by using an integrated phone system like Devyce. 

Teams Plan – Devyce

  • Create clear communication guidelines for video conferencing eg. blurred background customary 
  • Be considerate of time zone differences when setting up meetings 

 

Less face to face interaction = feeling less connected 

Many companies have adopted a hybrid working model and remote working is still widely practised. With 45% of professionals noting they see their colleagues less than pre-pandemic, it comes as no surprise that many find it hard to stay connected. 

To help employees combat this, companies can:

  • Provide incentives for employees to come into office regularly eg. bring your pet to work day
  • Create comfortable working environments that they’d enjoy coming in to eg. create a dedicated area for short breaks 
  • Set up regular external team events to encourage team building 
  • Create welcoming onboarding experiences for new hires to seamlessly integrate them into teams

 

Colleagues are sharing less personal information with each other

We don’t always want to know what our colleague had for dinner last night, however it can be healthy for colleagues to have open dialogue on topics like mental health. 14.7% of people experience mental health problems in the workplace [2] and many do not reach out for help. 

Helping employees feel more able to talk to each other about workplace wellbeing helps to create a sense of community and improve team engagement. To do this you can:

  • Encourage open dialogue at the workplace about mental health
  • Create a safe environment for employees to talk to one another eg. have a designated space they can go to for privacy
  • Ensure you regularly check in with colleagues about their workplace wellbeing 
  • Invest in education for employees eg. seminars on diversity and inclusion, mental health etc

 

With the abundance of digital communications tools at hand, workplace communications have become more complex – requiring continual development of new working models. 

 

We can help you better navigate this! – Head over to our socials to find out more 

 

References:

[1] https://www.grammarly.com/blog/pandemic-work-communication-trends/

[2] https://www.mentalhealth.org.uk/explore-mental-health/statistics/mental-health-work-statistics

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