10 Reasons Why Customers Choose Devyce

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What are the reasons our customers choose Devyce you ask? 

Here are the top ten reasons why our happy customers chose us and what you could benefit from by switching to Devyce for your small business:

  • Improve efficiency

We know the feelings. Carrying around two phones can get frustrating. Then getting confused which phone to use for a call and accidentally using your personal phone to call a client. Also feeling irritated from having to switch between Apple and Android systems if your work phone is not a system you are particularly used to. So inefficient right?

Devyce solves this problem by providing you two numbers on your phone. 

Your Devyce phone number is stored in the cloud and phone calls/texts are sent over the internet instead of traditional phone lines which means you can have an additional operating number on your phone.

  • Save money with affordable pricing

We help our customers cut down on a costly business expense by removing the need for a work phone. With Devyce, you don’t need to sign up for expensive handsets and contracts for your employees as they can bring their own device. 

Our pricing plans (hyperlink to price page) are simple, affordable and transparent. No hidden fees, no lengthy contracts that are hard to get out of and an easy sign-up process. Within minutes you’d have an operating UK number ready. Save time and money for your business so you can focus on the more important things. 

  • Improve Sustainability

While saving money and time for your business, why not contribute to saving the planet as well? Deloitte global predicts that around 146 million tonnes of CO2 or equivalent emissions will be generated from smartphones in 2022 and 83% of these emissions comes from the manufacturing, shipping and first year usage [1]. 

It’s estimated that 910kg of CO2 is generated per employee working in offices each year [2] and the use of a work phone contributes to this figure. Using Devyce decreases your yearly in office carbon footprint, helping to promote more sustainable practices within SMEs.

  • Fast and reliable

Our customers are always able to receive those essential business calls wherever they are. 

Devyce works by facilitating calls and texts over the internet. This means all you need is a strong internet connection either over wifi or 4G/5G. 

Advancements in internet access technology means staying connected wherever you are, has become increasingly easy. You’ll rarely have to worry about downtime which can happen more often with traditional phone line services. Never miss business calls again with Devyce. 

  • Improve work life balance

It can be difficult to switch off from the workday when your work phone is still pinging or maybe even still getting calls. Many people find it hard to resist looking at their work phone out of work hours “just in case” there is something important that has popped up. From there it can be easy to fall into the rabbit hole of responding to work notifications well past business hours. 

Devyce have helped our customers improve their work life balance with a single button. We have a handy ‘Do Not Disturb’ feature where you can set the business hours after which you won’t receive notifications. 

  • Work from anywhere 

Take your Devyce anywhere… and we mean, anywhere in the world. Over 50% of our customers currently use Devyce abroad. Whether you are travelling for business or working remotely abroad, you can keep your UK phone number operating from there while also saving your business money on roaming costs. 

If you have a phone number attached to your business that you’d like to keep using while abroad, you can easily port your number to us (if you need help with this, contact us here: https://devyce.com/contact-us/). All of this means you can facilitate remote working for your business and even hire globally, further saving you money from lack of need for office space. 

  • Easily manage your teams

It can be tricky to stay on top of your team’s client call activity with a remote or hybrid based working model. For rapidly growing businesses, you might also struggle with managing a fast-growing team. Devyce makes this easier by providing team leaders with access to a Team’s Management Portal on our Teams Plan (hyperlink to pricing page). 

From the portal you can quickly allocate/de-allocate numbers and create call forwarding pathways or groups within your team. This means you can easily keep numbers operating while an employee is away and quickly route client calls to the right person, allowing you to create a seamless customer service experience for your business. 

  • Monitor the performance of your calls

Get access to a variety of key metrics like in/outbound call durations to monitor your performance as well as analysis tools. These can be easily navigated on the Team’s Management Portal and allows you to keep track of how well your business calls are performing, optimise your calls to drive KPIs and achieve those all-important business goals. 

  • Streamline your customer relationship management

Ensure that all your customers are taken care of by integrating a CRM platform like Hubspot with the Devyce Team’s Management Portal. This allows you to stay on top of individual customer queries and makes sure you never miss business calls. It also allows your team to have access to customer query logs so that any member of your team can quickly provide help. Streamlining your customer support flow is crucial to any growing business and Devyce helps you take that extra step for your customers. 

  • Flexible scalability

Whether you are growing or taking a step back before the next stage in your business, you can easily activate/deactivate numbers on your network to grow (or downsize) your Teams Plan. Our affordable price point also makes it easy for you to scale the usage to your businesses’ needs whether you are just starting out or already a medium sized enterprise, Devyce is flexible. 

To quote The Sound of Music: 🎵These are a few of (ours & our customers’) favourite things about Devyce. Our customers have thrived from using Devyce and we’re pretty sure your business will benefit too 😉 

If these 10 reasons aren’t quite enough to convince you yet and would prefer to see Devyce in action before you commit, that’s no problem! It’s super easy to book a demo with us here https://devyce.com/demo/ 

 

References:

[1] https://www2.deloitte.com/uk/en/insights/industry/technology/technology-media-and-telecom-predictions/2022/environmental-impact-smartphones.html

[2] https://observablehq.com/@mrchrisadams/how-do-i-work-out-the-carbon-footprint-of-providing-space-to-w

Three ways firms can help Black staff thrive beyond Black History Month

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Black History Month may be coming to an end but that doesn’t mean we should table the conversation about supporting black employees within companies. 

There needs to be an ongoing effort by business leaders to improve inclusivity and integration of BAME communities in the workplace. Although much has been done for inclusivity, sadly minority communities still face many challenges with their professional progression after passing the first few hurdles. 

So how can firms build a better environment for black employees to better support them? Here are three things you could implement:

 

  1. Re-evaluate your protocols and gather feedback
    One of the first things to do is to re-examine your internal procedures and company structures. By analysing the data available to you within your organisation, you can identify the areas of organisational dynamics that need improvement.Research has shown that UK black employees hold only 1.5% of senior roles, which has only increased 0.1% since 2014 [1]. This reveals a deep-rooted organisational problem that generates barriers affecting progression of BAME communities.

    Although many companies may argue that the opportunities for senior roles for BAME employees exist but there aren’t enough BAME employees to be considered, this highlights a bigger problem faced by minority communities in workplaces.
    Surveys have revealed that 46% of black employees plan to leave their workplaces due to negative experiences with workplace culture and racism in the UK [2]. This coupled with the systemic barriers to their progression makes it extremely difficult for representation of BAME in leadership to improve.
    Therefore, it’s important to create a systematic and continuous method of gathering feedback from your minority employees in order to learn and build better working experiences.

  2.  Encourage difficult conversations and educate within your organisation
    While data is important to power better decision making, it’s also important to have those necessary and sometimes difficult conversations within your company.In the post pandemic world where we are adopting an “everything back to business” mindset, it can be easy to sweep certain problems under the rug as we focus our efforts on recovering industries. However, in order to create positive change, the conversations surrounding inequality still need to be encouraged – and regularly.

    For example, conversations about the gender pay gap need to also address the extremely low percentage of less than 0.1% of black women being top earners in the UK [3]. While the gender pay gap is a different challenge in the workplace, we cannot neglect the role that race has in it as well.

    By regularly having such conversations, employees within firms can better learn and understand the workplace experiences of BAME communities and empower introspection within your firm that leads to positive changes.

  3. Lead consciously with purpose and build trust
    Building a workplace culture that supports black employees may arguably be redundant without trust in the leadership.You could be creating an outstanding structure within your organisation that supports growth of BAME employees but if they don’t believe you have their best interests as a priority, you will likely still see poor retention of minority employees.

    A culture of trust is largely built around the credibility of leadership, an atmosphere of fairness and demonstrating a high level of respect for all employees. It is important that those in leadership positions have contact with minority employees and seek to understand their experiences within the workplace.

    Although we often blame the “system” for inequalities and leaders are responsible for changing it, they must remember that they are also part of the system and therefore will be doing or not doing things that hold minority communities back.

    Speaking to BAME employees and asking simple questions like “how could I support you?” or “do you feel there is anything I may be doing unintentionally that is blocking you?” is powerful in getting the insight necessary to create change. It can also help facilitate more conversations in the workplace around inequality. 

    These recommendations will not be the definitive driving force for positive change however it is a good starting point for firms to improve. Companies will need to be consistent in their efforts beyond Black History Month and continuously learn and adapt their approaches in order to move towards creating workplaces where employees are valued and treated fairly.

References:

[1] https://www.peoplemanagement.co.uk/article/1744977/black-employees-hold-just-1-5-per-cent-of-senior-roles

[2] https://www.bloomberg.com/news/articles/2022-07-13/almost-half-of-uk-black-professionals-plan-to-leave-their-jobs?leadSource=uverify%20wall

[3] https://www.lse.ac.uk/News/Latest-news-from-LSE/2021/c-March-21/Black-women-are-least-likely-to-be-among-UKs-top-earners

The Most Important Things Start-Ups Should Invest in Early

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When starting a business, you’ll undoubtedly have a million things to do, whether it be product development or fundraising. So, what do business owners need to prioritise for maximal growth? Truth is, there isn’t one area that should be prioritised more than another. This means it can get difficult to manage if internal processes aren’t optimised. 

 

Around 20% of businesses are dissolved in the first year according to research carried out by Fundsquire [1]. The reasons for startup failure could be one of many including: getting outcompeted, hiring the wrong people or burnout. 

To help better manage your business and avoid startup failure, owners should look to invest early into these things:

 

  1. Scalable Tech Solutions 

Whether it be long processes like data logging or physical equipment like work phones, there are almost definitely tech alternatives available that will make your life easier as a business owner. 

An example is Devyce – a modern business phone system.We provide you with two numbers on your phone through an app so you can affordably make business calls without having to commit to a lengthy contract with a phone provider. 

Devyce also offers a Teams Plan to provide your employees with business numbers and you have access to a Teams Management Portal where you can view call analytics and manage employee inbound/outbound calls. The Teams plan is scalable to your business needs and growth so it will save you money in the long run, allowing you to allocate more budgets to other departments such as Marketing. 

 

Check out our Teams Plan for your business here: 

 

  1. Marketing

So, getting Devyce has saved you a lot of money on the telecommunications side. Now what do you invest in? Marketing! 

Many businesses underrate the importance of marketing, especially in the early stages. An important component of marketing is customer relationship management. While many businesses’ marketing efforts are directed towards top of the funnel objectives and getting those sales, the actual relationship a business has with its customers is widely neglected. 

It can get difficult to stay on top of all your customers’ journeys without a system to collate all the information. To ensure you foster and maintain beneficial relationships with your customers, business owners should look to utilise CRM platforms like Hubspot. This will encourage more positive reviews to be generated for your business, further helping as 90% of consumers rely on reviews when making a purchase decision [2].  

You can also integrate your CRM system with Devyce to keep track of your client calls and the follow up! 

 

  1. Your Team

The people you choose to work with can be the make-or-break factor for your business. It’s important that you take the time to hire the right people to deliver on your long-term business goals. Not only will you need to hire the right people, but you will also need to invest time into their development as your business grows. 

However, the pandemic has changed the way we work, and many businesses need to hire remotely. This has many advantages for business owners including saving money due to lack of need for office space. Although, it can be challenging as business owners will need to find ways to seamlessly integrate new hires into the company from afar. 

Here’s how Devyce can help; our plans are easy to sign up to and within minutes you can assign business numbers to your employees. With Devyce your employees can work from anywhere in the world and the app is easily accessible on any smartphone – just download it from your app store! 

 

Find out how else your business can benefit from switching to Devyce here.

References:

[1] https://fundsquire.co.uk/startup-statistics/

[2] https://www.qualtrics.com/blog/online-review-stats/

The strain placed on businesses that provide a work phone

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It’s time to stop carrying two separate phones and avoid using your personal number at work. 

Did you know that issuing a work phone and allowing personal numbers to be used can place strain on three focal areas of your business, its economic prosperity, the environment, and your employee’s well-being. Here’s how…

 

  • The economic prosperity of your business

Giving out a work phone is uneconomical. Especially when the majority already have a perfectly usable phone that they can just simply port a new number into.

An iPhone’s price can range from £300-900, that’s a large expense for any business. Considering also that this investment may only last a few years due to the constant upgrades and technology advancements.

 

As we are slowly transitioning back to normal life after COVID-19, business travel will inevitably continue to increase, and that alongside BREXIT means one thing… increased roaming charges when you send your employees abroad! 

Productivity. A new buzzword. Productivity is vital for a company’s profitability and ultimately its long-term success. But how are businesses tracking your productivity on a personal device? The answer is that they are struggling, as 40% of managers struggle to monitor performance, placing strain on businesses [1]. But by porting a second number onto an existing device, using Devyce, you can improve your business’s productivity and communication through the management portal. The portal allows transparent reporting of your employee’s data, so you can get the most out of every employee and know when to reward them or promote those that are excelling. 

Teams Plan – Devyce 

  • Your Employees

Using a personal number at work is accentuating the ‘always on’ mentality because you can still receive calls ‘after-hours’ to your main phone number, meaning you are always on the clock. This leaves your employee’s work-life balance far from balanced. This can lead to an array of negative effects, highlighted in a US Research study that found receiving messages after working hours increases negative emotions, stress and insomnia [2]. As well as excessive smartphone use affects your cognitive and learning skills. Ultimately leading to employee ‘burnout’; a recent study found that 77% of American workers have experienced [3].

A solution: It has been found that using your personal phone, with a second number, can rebalance your work-life and relieve the above effects as it is easy to clearly differentiate between work and personal calls.

Do Not Disturb Feature

Without this clear differentiation, all calls look the same, whether a personal or a work-related call. This means you don’t always know how to respond when answering the phone, which can leave employees feeling that they’re always on.

  • The Environment

Sustainability is a fundamental area to consider in your business today due to its importance for investors, employees and consumers. However, smartphones are a large contributor to the carbon footprint and are killing the planet. 

Did you know that…

  • By 2040 it is predicted that smartphones will have the biggest carbon footprint in the tech industry [4].
  • Just one iPhone X alone creates 79kg of CO2 in its lifetime [5].

By removing the need for second devices, you can lower your carbon footprint, lower your expenses, retain happy and healthy employees and in turn impress your stakeholders!

 

References:

[1]

https://hbr.org/2020/07/remote-managers-are-having-trust-issues 

[2]

https://www.thejakartapost.com/life/2020/06/28/turning-off-your-work-phone-and-emails-could-help-reduce-after-hours-work-stress-study.html

[3]

https://www2.deloitte.com/us/en/pages/about-deloitte/articles/burnout-survey.html

[4]

https://www.irishnews.com/magazine/science/2018/03/02/news/how-our-smartphones-are-hurting-the-environment-1268849/ 

[5]

https://reboxed.co/blogs/outsidethebox/the-carbon-footprint-of-your-phone-and-how-you-can-reduce-it

Black History Month

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It’s October which marks Black History Month! A month that has been celebrated annually in the UK since 1987. This marks a time when we come together and acknowledge our diverse culture and celebrate the history and achievements of black heroes both past and present that have contributed to making our society a better place.

Black History Month originated from Carter G Woodson, who wanted to challenge the assumptions at the time that ‘the negro had no history’. This resulted in Carter founding the Association for the Study of Negro and History in 1915, which aimed to encourage research and protect and preserve black history and culture. However, the idea was first brought into the UK, in the 1980s by Akyaaba Addai Sebo to eradicate discrimination and promote the importance of equality across the UK [1].

In the US and Canada, black history month is in February, whilst in the UK and Ireland, we celebrate it in October. Why? This is because, Akyaaba Addai Sebo chose it, as it fell in line with the start of the academic year and therefore thought it would inspire young people. Alongside the fact, October is traditionally when African leaders unite and settle their differences, so it was chosen as a month to reconnect [1].

Being part of the tech industry, we undoubtedly recognise the multitude of black engineers and leaders that have pushed for change in the tech industry. As well as pushing technology forward through the invention of numerous products and features that have set the stage for technologies we still rely on today and inevitably will in our future. Here, we share three extraordinary examples of black pioneers that have made a large contribution to the tech industry.

 

  1. Firstly, we must obviously discuss the incredible legacy of Marain Croack. She is an inventor in the voice and data communication field [2] and is best known for envisioning and developing the technology that is responsible for Voice Over Internet Protocol. This invention has meant we can make calls over the internet instead of a phone line. Which Devyce know all about and have you to thank for contributing to an integral part of our business!
  2. John Henry Thompson, ‘the father of Lingo programming’ [3] invented Lingo, a scripting language that displays visuals in computer programmes. His programming language is embedded into Macromedia Director and popular Adobe Programmes [4]. Essentially, his work has helped combine the world of art and tech in video games, graphic design, web design and computer graphics today. Both designers and Adobe users should thank Thompson!
  3. Lastly, Kimberley Bryant, is an excellent modern-day example of an inspirational black leader that is making positive change in the tech world. Kimberley founded Black Girls CODE, whose mission is to help young women of colour get into the tech world by introducing them to numerous science and technology concepts. Currently, Black Girls CODE has reached 30,000 women and has taught over 50,000 hours [5]. It is clear that her actions have already helped so many young women. Her drive to change the narrative within the tech industry surrounding diversity in STEM, will undeniably have a positive impact on our future, as it will increase the number of female black, tech founders, entrepreneurs and leaders. 

    Of course, there are also many more inspirational leaders and influencers, and we encourage you to explore more! 

    You can also celebrate this month by:

  • Raising money for a charity that is dedicated to helping the lives of ethnic minorities.
  • Shopping from blacked owned businesses or supporting them in other ways by sharing them on social media platforms, with friends and family.

References: 

[1] https://www.standard.co.uk/news/uk/black-history-month-2022-uk-why-is-it-important-why-celebrated-in-october-a4250966.html 

[2] https://lemelson.mit.edu/resources/marian-croak#:~:text=Croak%20is%20a%20prolific%20inventor,computer%20or%20other%20digital%20device. 

[3] https://blog.adafruit.com/2015/02/26/john-henry-thompson-invented-lingo-programming-used-in-macromedia-director-and-shockwave-african-american-history-month-2015-blackhistorymonth/

[4] https://tisch.nyu.edu/itp/events/fall-2017/dice-with-john-henry-thompson#:~:text=John%20Thompson%20invented%20lingo%20programming,design%2C%20animation%2C%20and%20graphics.

Why you should apply to jobs even if you may not fully qualify for them

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The corporate job market is at an all-time high, with a record number of job openings. Specifically, the graduate job market is soaring. The number of vacancies has risen by 59% and is set to see an expected 7% salary rise, compared to the figures released in May last year [1].

Despite this boom, entry-level jobs used to be the leading pathway into the workplace for new graduates but now many require prior experience. This was highlighted in a 2021 study that found that 34% of graduate-level jobs and 24% of junior jobs in the UK require at least one year of work experience [2].

Scrolling through numerous job websites and spotting an Entry Level Job that seems interesting, is quickly scrolled past when the dreaded phrase ‘two years of experience required’ is read and this can be incredibly frustrating. This can often be the only element a candidate is missing. Yet, women hold back if they don’t meet 100% of the criteria, while men only apply if they meet at least 60% [3]. It is important to remember that no candidate can meet 100% of the criteria. As there is simply no such thing as a ‘perfect candidate’.

Often this requirement is merely just a guideline and not a necessity. Employers also use this to narrow down the applicant pool, to avoid them getting flooded with unqualified candidates that have absolutely no knowledge of the industry [4].

Don’t let this requirement limit you.

 

 

 

 

 

 

There are numerous real-life stories that support this advice, including a recent article written by Janet Phan and published in the Harvard Business Review sharing her story. She found a job outside of her expertise which required skills she did not have. Yet, she applied anyway. This resulted in her landing a job at a major tech company! So, her advice would be, apply! [5].

We’ve asked one of our interns, ‘Kate’ who is fresh out of university, about her experience and her advice/ tips. 

Kate:

Finding a job straight out of university is a difficult and daunting task. It is incredibly frustrating when you search for hours to find a job that interests you, and you see you need years of experience. Why would I have years of experience, I have just finished university. 

After speaking to friends, family and industry experts I have taken away 5 incredibly valuable pieces of advice when faced with this dilemma. Firstly, there are many ways to tweak your C.V to work around the requirement. 

  1. Holm in on your transferable skills. Speaking from experience, as someone who entered the job market with no industry experience. Using these transferable skills when writing your C.V or a covering letter is a great idea!

  2. Don’t underestimate the importance of a good covering letter. 

I managed to slip these transferable skills into my C.V by including details about my university projects or modules I completed. I tailored each one I sent, by including different keywords that were in the description of that particular job. 

  1. Read the job description!

  2. Prepare! If you do manage to get an interview, preparation is key! Make sure you have spent time researching the company, their values, their culture, what they do, and any of their recent projects. Prepare for any questions they may ask you, but try not to over prepare! Get a good balance, you want to be yourself and you don’t want to seem scripted or answer the wrong question because you heard what you had prepared for!
  3. Be confident and take risks. At the end of the day, what’s the worst that can happen? They say no. At least you tried. You didn’t lose anything.

 

OR take a step back. You don’t need to rush, try and get some experience, this is not only good for filling that ‘missing experience’ experience but can also help you find your niche! An internship is a great idea!

 

References:

[1]

https://www.cityam.com/uk-graduates-set-to-enter-strongest-job-market-in-years/

[2]

https://www.linkedin.com/business/talent/blog/talent-acquisition/viral-post-asks-why-entry-level-jobs-require-years-of-experience

[3]

https://business.linkedin.com/content/dam/me/business/en-us/talent-solutions-lodestone/body/pdf/Gender-Insights-Report.pdf

[4]

https://upjourney.com/why-do-entry-level-jobs-require-experience

[5]

https://hbr.org/2022/07/apply-to-a-job-even-if-you-dont-meet-all-criteria 

5 ways Devyce will improve your Real Estate Business

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  1. Improve your mobility
    Tell us we’re wrong but, estate agents are always on the go. Devyce allows you to call from anywhere in the world with an internet connection. Additionally, realtors are finding SMS useful when on the go to communicate with clients, with nearly 93% communicating through text [1]. By using our app, you can message your clients, as well as phone them! 

    We can also improve your geographical presence, as you can select a phone number from a specific area, meaning you can create a local presence!

  2.  Secure and protect your personal and client data
    Devyce will protect your personal number, by providing you with a business number, meaning your personal details aren’t exposed. Whilst also protecting your client data, as data is handled in line with GDPR and messages are encrypted between the app and the carrier.

  3. Improve your Customer Experience
    Building good relationships with buyers, sellers, tenants and landlords is a critical component of being an Estate Agent. Devyce can enhance your customer experience, by allowing you to hear other team members voicemails and forward any calls, meaning no calls are missed whilst making it easy for others to pick up where someone else left off. The auto attendant feature filters calls and delivers them to the correct destination in the business. Creating a seamless and consistent customer experience. 

    Easily integrate with Hubspot, and import your CRM’s contacts, so you can pull up your client information easily. See who’s calling and prevent prospects slipping through the cracks!

  4. Reduce your costs.
    Devyce can help you reduce your calling costs! No set up fees, no hidden fees and no contracts!

  5. Track sales and monitor performance
    We track calling analytics, including the proportion of unanswered calls, call duration, and call recording. This way agents are able to find the optimum time to reach clients. Whilst also providing valuable insights into how you can improve your calling techniques, for the future. Better calls, more leads! 


    References:
    [1] https://www.forbes.com/sites/forbesbusinesscouncil/2021/12/17/implement-business-text-messaging-to-draw-more-local-customers/?sh=2b69c5be731a

What can business owners learn from Patagonia’s hand over vs. Starbucks’ reinvention plan?

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A lot of high-profile business decisions were published in the recent weeks, most notably Patagonia’s handover which sparked widespread support for the brand. 

 

Patagonia’s founder – Yvon Chouinard announced in a personal letter, [1] the handover of the company to two non-profit organisations and that going forward, 100% of revenue will go towards protecting the environment, supporting thriving communities and fighting the climate crisis [2]. 

 

They have experimented with ethical business models for years and this radical decision sets a new bar for corporate sustainability. Patagonia has consistently evaluated their impact and made steps to improve including becoming a B corporation. However, Chouinard addresses there were “no good options available” going forward for generating more money to fight the climate crisis while maintaining company values, so they “created [their] own” path. 

 

Going public with the company was not an option due to the pressure it would bring to “create short term gain at the expense of long-term vitality and responsibility”. This shows the commitment to maintaining the company’s values and staying true to what he’d envisioned the company to be. 

 

In contrast to another company in recent news – Starbucks have announced their “reinvention plan” for the coming years entailing aggressive growth targets, a 450-million-dollar investment into North American branches and intent to open thousands more across the US and China [3]. This demonstrates how far Starbucks has and will be straying from its roots. 

 

Howard Schultz’s vision for Starbucks was a place for people to experience the “purity of Italian coffee” that he’d fallen in love with [3] and he admits in certain ways, the company has “lost its way”. Most consumers now view Starbucks as a quick coffee stop as opposed to the authentic Italian coffee experience Schultz had envisioned. 

 

Starbucks has been a public company for 30 years and as a result, their immense growth has largely aligned with the goals of shareholders. While the reinvention plan is great for shareholders, current fans of the company will either love or hate the growth trajectory. 

 

So, what can business leaders take away from this? 

Growth should be considered with intention. 

 

While expanding is a long-term goal for many entrepreneurs, business owners need to be careful of how their plans align with their vision for the company. It can be easy to get caught up in the pursuit of major development milestones and lose sight of the intention behind building your business. This is especially true of public companies whereby the only goal then becomes creating massive returns on investment for shareholders. 

 

When this becomes the primary goal, it can lead business owners to cut corners and undertake unethical business practices in order to shape the company to the visions of shareholders. With pressure like this on leaders, there are high chances of making business decisions that end up being met with widespread distaste.

 

By taking a more thoughtful approach with consistent consideration of how your company impacts its community and prioritising your audience, your company will likely grow into one that sets examples for future entrepreneurs while staying true to your vision. 

 

References: 

[1] https://www.patagonia.com/ownership/

[2] https://www.upi.com/Top_News/US/2022/09/15/patagonia-outdoor-retailer-yvon-choulnard-climate/8801663251152/

[3] https://www.inc.com/justin-bariso/starbucks-howard-schultz-patagonia-how-big-should-my-business-grow.html?utm_medium=browser_notifications&utm_source=pushly&utm_campaign=2385105&cid=pushly

 

5 Important Digital Tools for Small Businesses

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Starting a small business is daunting to say the least.

Picture this: a great idea for a business pops into your head one day. 

Ready to launch now? Absolutely yes. 

After months of hard work, you finally launch your business in high spirits. Then as your business grows, you are hit with an ever-growing mountain of things to do; from managing your employees to finances and every little detail in between. You are feeling overwhelmed and wondering how you will ever get on top of this mountain. 

No worries, we’ve got you. 

We know you’re extremely busy running your business so here are 5 of the most useful digital tools you can take advantage of: 

 

Communication tools:

Communication is the key to any successful relationship whether that be with your employees or your customers. To help with this you could get… 

 

  • Devyce – 2 numbers, 1 phone

Devyce is a cost-effective and sustainable digital solution to the work phone. 

It allows you to have an additional phone number on your phone to use for work communications. On average phones are replaced every two years [1] and each phone during its lifetime can create up to 110kg of CO2 per year [2]. Eliminate the use of a second phone and get Devyce. 

Another great feature of Devyce is the team management portal for you to monitor and manage your employee call activity and quickly access call logs. 

 

We know what you’re thinking, having your work communications operating on your personal phone might disrupt your personal life (or vice versa) however Devyce also has a handy ‘do not disturb’ feature where you can turn off work notifications to keep a healthy work life balance.

All these features make Devyce a great telecommunications tool for your small business! 

  • FreshDesk – A customer service software for your website 

Maintaining an open line of communication with your customers can be harder than it seems. 

Customers will reach out to customer support through multiple channels. This can become difficult to keep track of so let FreshDesk ‘delight your customers with effortless customer service’. 

 

Financing tools:

One of the top reasons why startups/small businesses fail is a lack of cash or failure to raise new capital. [3] Sounds pretty obvious right? However, many business owners struggle to manage their finances and budgeting. 

Don’t worry, you don’t need to be a financial expert to be able to start your own business (even accountants struggle with the papers sometimes). There are many digital tools to assist you. Spendesk being one of them. 

  • Spendesk – A 7-in-1 spend management tool 

Spendesk encourages smarter spending decisions by providing:

  • A management platform where you can view and manage spending from company cards 
  • Review and pay invoices
  • Track expenses
  • Generate financial reports
  • Automate accounting
  • Create and optimise budget plans for your business

Make smarter money decisions, budget better and stay on top of your finances with Spendesk. 

 

Marketing tools:

Developing a solid marketing plan and creating great content for it is one of the key reasons for success for many businesses. 

  • BuzzSumo – an all in one content marketing tool 

BuzzSumo is a hub platform where you can:

  • Discover and research new content ideas
  • Find relevant influencers to work with 
  • Industry trend updates
  • Develop your content strategy and create compelling content
  • Analytics for content engagement

This all inclusive platform is great for industry trend research, allowing you to create and optimise your content marketing strategy. 

 

  • Buffer – social media management tool 

Buffer is a great tool for starting out with social media management as it offers a clear and easy to navigate platform for:

  • Creating and scheduling social media posts
  • Accessing all your social media messages across all platforms in one inbox
  • Social media analytics 

All of these features are great for effective communication with your audience, learning more about their preferences in regard to your business and utilising new insights to optimise your services and marketing plan. 

So, will you be using any of these digital tools? Feel free to head to our socials to share your business story and what digital tools you’re currently using! 

 

References:

[1]

https://www.bbvaopenmind.com/en/science/environment/the-hidden-environmental-toll-of-smartphones/#:~:text=Smartphones%20generate%20more%20greenhouse%20gases,the%20energy%20sector%20and%20transportation.

[2]

https://www.eea.europa.eu/publications/europe2019s-consumption-in-a-circular/benefits-of-longer-lasting-electronics

[3]

https://www.cbinsights.com/research/startup-failure-reasons-top/

The New ‘Nothing’ Phone

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What is ‘Nothing’ all about?

Nothing is a tech company, founded in 2020 by Carl Pei and is based in London. Their mission is to ‘remove the barriers between people and technology’. They hold the intention to create technology that just works, that you don’t need to think about and just feels like ‘nothing’ [1].

After receiving an initial £7 million in seed funding, with further large investments along the way, the new nothing phone has finally landed and is available here in the UK now [1]. The question is, is the most hyped smartphone of the year worth it, and will it beat the notorious tech giants?

Can they do the seemingly unimaginable?

The new smartphone largely mirrors that of an iPhone, but comes in at almost half of the price, at £399 [2]. Yet with the mid-range price, it has still managed to incorporate high-end features found on expensive devices, including a 6.55  OLED display and a dual 50-megapixel rear camera, to name a few [2]. However, it isn’t a market leader regarding its specifications or features. With Google’s launch of the Pixel 6A which includes similar features and at a similar price point [3]. Will the Nothing phone stand out?

Making a phone that stands out in a saturated and competitive marketplace, is tough. However, the Nothing phone has challenged the status quo, by embracing a futuristic and retro design by creating a completely transparent back, revealing the inner workings of the phone. Incorporating a ‘Glyph Interface’, which lights up the back when you receive any notification, and…it’s customisable [2]. Moreover, it leads the industry regarding its sustainability ethos, with 50% of the plastic parts sourced from recycled and bio-based materials  [2].

A potential problem?

The founder stated that they are building an alternative to Apple, which essentially means they want Apple users to switch over [4]. However, the Nothing OS is built on Android. Meaning the transition for existing Android users is far simpler.

The problem is that in essence, Apple has created a rather large ecosystem, through platforms including Apple Music, Apple Fitness, and more [5]. This means switching to an Android operating system could be a problem when looking for a seamless switch.

However, it’s still very early days for the Nothing phone, having only been released on the 21st of July. They have an innovative product that has been cleverly designed, with great aesthetic detail and seamless hardware integration, but will it be enough to replace the renowned iPhone users?

We will have to wait and see!

Sources

[1]
https://nothing.tech/pages/about-us
[2]
https://nothing.tech/pages/phone-1
[3]
https://www.androidpolice.com/google-pixel-6a-vs-nothing-phone-1/
[4]
https://www.manchestereveningnews.co.uk/whats-on/whats-on-news/excited-about-nothing-phone-1-23477896
[5]
https://www.lifewire.com/the-nothing-phone-1-doesnt-stand-a-chance-against-the-iphone-5499243
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