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Category: Devyce

What can business owners learn from Patagonia’s hand over vs. Starbucks’ reinvention plan?

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A lot of high-profile business decisions were published in the recent weeks, most notably Patagonia’s handover which sparked widespread support for the brand. 

 

Patagonia’s founder – Yvon Chouinard announced in a personal letter, [1] the handover of the company to two non-profit organisations and that going forward, 100% of revenue will go towards protecting the environment, supporting thriving communities and fighting the climate crisis [2]. 

 

They have experimented with ethical business models for years and this radical decision sets a new bar for corporate sustainability. Patagonia has consistently evaluated their impact and made steps to improve including becoming a B corporation. However, Chouinard addresses there were “no good options available” going forward for generating more money to fight the climate crisis while maintaining company values, so they “created [their] own” path. 

 

Going public with the company was not an option due to the pressure it would bring to “create short term gain at the expense of long-term vitality and responsibility”. This shows the commitment to maintaining the company’s values and staying true to what he’d envisioned the company to be. 

 

In contrast to another company in recent news – Starbucks have announced their “reinvention plan” for the coming years entailing aggressive growth targets, a 450-million-dollar investment into North American branches and intent to open thousands more across the US and China [3]. This demonstrates how far Starbucks has and will be straying from its roots. 

 

Howard Schultz’s vision for Starbucks was a place for people to experience the “purity of Italian coffee” that he’d fallen in love with [3] and he admits in certain ways, the company has “lost its way”. Most consumers now view Starbucks as a quick coffee stop as opposed to the authentic Italian coffee experience Schultz had envisioned. 

 

Starbucks has been a public company for 30 years and as a result, their immense growth has largely aligned with the goals of shareholders. While the reinvention plan is great for shareholders, current fans of the company will either love or hate the growth trajectory. 

 

So, what can business leaders take away from this? 

Growth should be considered with intention. 

 

While expanding is a long-term goal for many entrepreneurs, business owners need to be careful of how their plans align with their vision for the company. It can be easy to get caught up in the pursuit of major development milestones and lose sight of the intention behind building your business. This is especially true of public companies whereby the only goal then becomes creating massive returns on investment for shareholders. 

 

When this becomes the primary goal, it can lead business owners to cut corners and undertake unethical business practices in order to shape the company to the visions of shareholders. With pressure like this on leaders, there are high chances of making business decisions that end up being met with widespread distaste.

 

By taking a more thoughtful approach with consistent consideration of how your company impacts its community and prioritising your audience, your company will likely grow into one that sets examples for future entrepreneurs while staying true to your vision. 

 

References: 

[1] https://www.patagonia.com/ownership/

[2] https://www.upi.com/Top_News/US/2022/09/15/patagonia-outdoor-retailer-yvon-choulnard-climate/8801663251152/

[3] https://www.inc.com/justin-bariso/starbucks-howard-schultz-patagonia-how-big-should-my-business-grow.html?utm_medium=browser_notifications&utm_source=pushly&utm_campaign=2385105&cid=pushly

 

5 Important Digital Tools for Small Businesses

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Starting a small business is daunting to say the least.

Picture this: a great idea for a business pops into your head one day. 

Ready to launch now? Absolutely yes. 

After months of hard work, you finally launch your business in high spirits. Then as your business grows, you are hit with an ever-growing mountain of things to do; from managing your employees to finances and every little detail in between. You are feeling overwhelmed and wondering how you will ever get on top of this mountain. 

No worries, we’ve got you. 

We know you’re extremely busy running your business so here are 5 of the most useful digital tools you can take advantage of: 

 

Communication tools:

Communication is the key to any successful relationship whether that be with your employees or your customers. To help with this you could get… 

 

  • Devyce – 2 numbers, 1 phone

Devyce is a cost-effective and sustainable digital solution to the work phone. 

It allows you to have an additional phone number on your phone to use for work communications. On average phones are replaced every two years [1] and each phone during its lifetime can create up to 110kg of CO2 per year [2]. Eliminate the use of a second phone and get Devyce. 

Another great feature of Devyce is the team management portal for you to monitor and manage your employee call activity and quickly access call logs. 

 

We know what you’re thinking, having your work communications operating on your personal phone might disrupt your personal life (or vice versa) however Devyce also has a handy ‘do not disturb’ feature where you can turn off work notifications to keep a healthy work life balance.

All these features make Devyce a great telecommunications tool for your small business! 

  • FreshDesk – A customer service software for your website 

Maintaining an open line of communication with your customers can be harder than it seems. 

Customers will reach out to customer support through multiple channels. This can become difficult to keep track of so let FreshDesk ‘delight your customers with effortless customer service’. 

 

Financing tools:

One of the top reasons why startups/small businesses fail is a lack of cash or failure to raise new capital. [3] Sounds pretty obvious right? However, many business owners struggle to manage their finances and budgeting. 

Don’t worry, you don’t need to be a financial expert to be able to start your own business (even accountants struggle with the papers sometimes). There are many digital tools to assist you. Spendesk being one of them. 

  • Spendesk – A 7-in-1 spend management tool 

Spendesk encourages smarter spending decisions by providing:

  • A management platform where you can view and manage spending from company cards 
  • Review and pay invoices
  • Track expenses
  • Generate financial reports
  • Automate accounting
  • Create and optimise budget plans for your business

Make smarter money decisions, budget better and stay on top of your finances with Spendesk. 

 

Marketing tools:

Developing a solid marketing plan and creating great content for it is one of the key reasons for success for many businesses. 

  • BuzzSumo – an all in one content marketing tool 

BuzzSumo is a hub platform where you can:

  • Discover and research new content ideas
  • Find relevant influencers to work with 
  • Industry trend updates
  • Develop your content strategy and create compelling content
  • Analytics for content engagement

This all inclusive platform is great for industry trend research, allowing you to create and optimise your content marketing strategy. 

 

  • Buffer – social media management tool 

Buffer is a great tool for starting out with social media management as it offers a clear and easy to navigate platform for:

  • Creating and scheduling social media posts
  • Accessing all your social media messages across all platforms in one inbox
  • Social media analytics 

All of these features are great for effective communication with your audience, learning more about their preferences in regard to your business and utilising new insights to optimise your services and marketing plan. 

So, will you be using any of these digital tools? Feel free to head to our socials to share your business story and what digital tools you’re currently using! 

 

References:

[1]

https://www.bbvaopenmind.com/en/science/environment/the-hidden-environmental-toll-of-smartphones/#:~:text=Smartphones%20generate%20more%20greenhouse%20gases,the%20energy%20sector%20and%20transportation.

[2]

https://www.eea.europa.eu/publications/europe2019s-consumption-in-a-circular/benefits-of-longer-lasting-electronics

[3]

https://www.cbinsights.com/research/startup-failure-reasons-top/

How To Set Up Your Team With Devyce

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Have a read to discover why your team needs Devyce and how easy it is to set up!

Why Devyce?

Devyce is the ideal way to communicate with colleagues, clients and customers. Devyce can support businesses with a hybrid working model, remote working model or in office model, maintaining communication wherever employees are in the world.

Devyce works as a VoIP system, which means it works over the internet, so all you need is an internet connection and nothing more. VoIP systems digitise your voice into online data and send it to your phone provider via the internet, which is then passed on to the receiver.

Small businesses all over the world are using VoIP phone systems and seeing great results. In a study conducted by CISCO, it was reported that small businesses who switched to VoIP systems saw a 77% increase in productivity due to the unique features VoIP phone systems offer that landlines do not.

Some of the most significant advantages of using a VoIP phone system for your small business, like Devyce, are:

✅ Cost effective

✅ Call from anywhere

✅ Scalability 

✅ Better customer support

✅ Simple equipment

Learn more about VoIP systems for businesses here: https://devyce.com/2022/01/26/how-voip-systems-work-and-how-it-will-improve-your-small-business/ 

 

Devyce For Teams

Devyce has been specially designed for small businesses and startups, in order to offer an efficient, cost effective and simple communication solution, that also helps uphold the professionalism of your business. 

We know what a small business needs in terms of communication, and Devyce deliver. Devyce offer a special Teams Package tailored to small businesses at only £15.99 a month per user. Devyce provides an easy, cheap and efficient VoIP phone system that optimises your small businesses communication and, with customer support available 24/7, supports you every step of the way.

Devyce Features for Teams:

 

✅Personal Account Manager

✅Team Management Portal

✅Instant Number Allocation and Deallocation

✅Call Forwarding

✅Call Recording

✅Full Call and Text Reporting and Analytics

CRM Integrations

 

Step By Step Guide

An easy guide on how to get Devyce for your team: 

 

1️⃣Purchase Your Team Devyce Plan Here: https://devyce.com/pricing/

2️⃣Log In To Your Devyce Account And Access The Portal Here: https://login.devyce.io/u/login?state=hKFo2SBKMW8tSk1pd0dUd2NHSXoxN3FJZ3NNb29LdnE2Ukdtd6Fur3VuaXZlcnNhbC1sb2dpbqN0aWTZIEMwLWFWNGM4YUVsVS0tejZNRGgwbzJwLWZaNldKUHo5o2NpZNkgN0NxRk41bDlWV3FSalR6UXE2MHdOaWdJV1NGTjdTMGg 

3️⃣Add Amount of Numbers Needed

4️⃣Allocate Numbers To Employees

5️⃣Employees Download Devyce App 

6️⃣ Monitor Team Communication via The Portal

 

Read more on the process here: 

https://devyce.com/resources/onboarding-portal/

 

Or, watch our ‘How To’ videos here: 

https://www.youtube.com/channel/UCFQWC_U2cT6JHyj0tBu7dJQ/videos

 

To Get Started: 

https://devyce.com/pricing/ 

Learn More: 

https://devyce.com/product/features/

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